BRANDED CONTENT & VISUAL STORYTELLING
Fiction and/or non-fiction TV/films created for television.
Fiction and/or non-fiction TV/filmscreated for the internet, including company websites, apps and social platforms.
TV or online live content, including live coverage of events and sports.
TV or online visual content that uses content generated by an audience who have contributed to, or collaborated with a brand initiative.
Innovative use of brand integration into existing content to communicate the brand’s message, as well as the ability to find new channels to drive growth in subscribers and engagement.
Each advertisement constitutes one entry.
Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.
Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
All entries should be submitted as:
1. One presentation image strictly in the following format:
Jpeg, 150 dpi, RGB and A4 size.
This Presentation Image will be a summary of your entry and MUST be contained on one image. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation image (excluding words contained in visuals).
2. Case film:
Case film are accepted as a link to YouTube or Vimeo.
You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
Please supply 2 versions of your case film, as follows:
- Long version: 2 minutes long
This case film will be viewed by the Jury during voting and could be used if your entry is a winner in post-Festival promotions. This case film should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English.
- Short version: 30-45 seconds
Additionally, you should supply a shortened/edited version of 30-45 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarising the written part of the campaign.
It is strongly recommended that you submit your film in 16:9 format.
Encoding mode: multi-pass dimensions are recommended
|4:3 or 16:9||720x576||720x576|
3. Supporting Material:
You may also supply relevant support material, depending on the advertisement you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:
All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.
All video material should be uploaded as MOV/MP4.
All audio files should be uploaded as MP3 files.
All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.
1-5 entries: 1800 UAH/ 5200 RUB/ 60 EUR/ 1400000 BYR
6 and more entries: 1500 UAH/ 4300 RUB/ 50 EUR/ 1150000 BYR
Please pay attention, prices are not include taxes.
April 22, 2016