The festival format, contest rules, technique requirements and program fully respond on the international standards.
In 2016, KIAF will be held for the 17th times, on May 26-27 in Kyiv.
According to the KIAF's results Ukrainian creative season 2015/2016 will be completed and the best Ukrainian creative agencies of the season will be announced.
The festival will run by an international jury, who are titled and recognized experts in marketing and advertising, professionals of international level.
Participants are asked to pay attention to the significant changes in the contests of the festival. This year there will be 12 contests (in 2015 we had 7 ones):
· FILM CRAFT
· PRINT & PUBLISHING
· OUT OF HOME
· DESIGN & BRANDING
· DIGITAL & MOBILE
· ADVERTISING CAMPAIGNS
· BRANDED CONTENT & VISUAL STORYTELLING
· INDUSTRY CATEGORIES
· BEST MARKETING INNOVATIONS
Entries will be judged by 8 jury panels:
· FILM & RADIO JURY
· FILM CRAFT AND BRANDED CONTENT & VISUAL STORYTELLING JURY
· PRINT & PUBLISHING AND MEDIA JURY
· DESIGN JURY
· DIGITAL & MOBILE JURY
· OOH & ADVERTISING CAMPAIGNS JURY
· INDUSTRY JURY
· BEST MARKETING INNOVATIONS JURY
Online Jury evaluates contest entries on the 1-100 point scale. Judges independently of each other evaluate all entries. The weighted average score will help participants to objectively evaluate their entry and the possibility of obtaining awards in future contests.
Each jury will have their Chairman of jury and after online judging he will determine the finalists and winners among all entries. Each Chairman of each contest defines “Gran Prix of contest” and the council Chairmen selects the “Grand Prixof the festival” among all gold medalists of festival.
Entry Deadline is 22 April 2016
Festival takes place on March 26-27, 2016.
Festival program includes Best Marketing Practices conference where Ukrainian and international industry leaders will share the best industry cases, market trends and ideas for future ads development. On Awards Ceremony on May 25 will be declared "The most creative" agency" among creative, digital and marketing services agencies.
The festival is included in the creativity and craft rating of the 2015/2016 season where coefficient is 2 (k = 2).