Film & Radio Jury

Jo Marie Farwick

Executive Creative Director & Partner, Überground, Germany

Jo Marie is strolling around the communication branché since 2003. You can put her in the box of the creative skyrocket scientists. She believes in good people. In books. In art. In fashion. In architecture. But! At first: she believes in ideas. There is no need to talk endlessly about the future of (digital) advertising. Let's say this with bauhaus: form follows function. That means: we'll find the best ideas first. After that we'll find the perfect channel for them. 

For creatives it is very important to win very many creative awards. So she did in the last few years. The awards developed from ADC Germany/Europe/New York, LIAA, red dot, etc. (Few Gold, some Silver, many Bronze in Print, Film and Copy) to more digital awards like NY Festival Interactive, Clio Interactive, Titanium Integrated in Cannes. All that because she developed from a more classic creative to a hybrid creative thinking the holistic way when it comes to brands. In these times she invented the job title Hybrid Creative Director which is now adopted by many others in the business.

2011 she was founding member and partner of the Hamburg office of Heimat. Until the end of 2015 she was overseeing more than 60 people and responsible for brands such as Bitburger Brewery and Siemens. Before that she was Chief Creative Director at Jung von Matt. She worked for some car clients such as Mercedes Benz, BMW, MINI and Audi and also made stuff for Nintendo, eBay, Tetra Pak, DMAX, MTV and many more. She totally appreciated working on Lamborghini – a brand that is viral itself; and for IWC – maybe you know some of her headlines. 

She is a member of the German Art Director’s Club and was a teacher at Miami Ad School for 5 years. She is now a trusted „Kapitän” and responsible for the Curriculum at Texterschmiede, the most awarded german copywriter’s school.