Best Marketing Practices programme
ATMASFERA 360, 57/3, Velyka Vasylkivska str
Day 1, 26 May
| 9:00-10:00 | REGISTRATION OF PARTICIPANTS | |
| 10:00-10:10 | WELCOME SPEECH FROM ORGANIZER OF KIAF | Maksym Lazebnyk, CEO, All-Ukrainian advertising coalition |
| 10:00-19:00 | KYIV SHOWCASE, EPICA AWARDS ON TOUR | |
| Moderator of conference: Oksana Stekhin, Business Development Director, Dentsu Aegis Network Ukraine | ||
| 10:10-13:30 | ||
| 10:10-10:40 | PANEL DISCUSSION. Creation of SMM strategy for FMCG brand according to media standards | Moderator: Ivan Poltoratsky, Strategic Development Director, Mediacom | AGAMA Digital Group |
| 10:40-11:10 | How does advertising work in 2016? | Pavlo Tayanovskyy, Strategic & Transformations Director, Carat Ukraine, Chairman of Best Marketing Innovations Jury of KIAF |
| 11:10-11:50 | Vampire saga. Messages causing addiction | Dmitriy Rozenfeld, Managing Partner, ROZENFELD Intelligent Presentations, Member of Industry Jury of KIAF |
| 11:50-12:20 | Inhouse versus external production: Why do we need each other | Mads Marstrand, CEO & Founder, Uitch Iscratch, Denmark, Chairman of Film Craft and Branded Content & Visual Storytelling Jury of KIAF |
| 12:20-13:00 | Master class from Jo Marie Farwick | Jo Marie Farwick, Executive Creative Director & Partner, Überground, Germany, Chairman of Film & Radio Jury of KIAF |
| 13:00-13:30 | What’s next in Brand Strategy? Ethics | Gem Romero, Head of Planning Barcelona, LOLA MullenLowe, Spain, Member of Print & Publishing and Media Jury of KIAF |
| 13:30-14:30 | BREAK | |
| 14:30-16:30 | ||
| 14:30-15:00 | How insensibly postmodernism comes to marketing | Alexey Sosnitsky, Head ofStrategy and Creativity, Public Group |
| 15:00-15:30 | The power of doing | Mihnea Gheorghiu, Group Creative Director в Publicis Bucharest, Romania, Member of Digital & Mobile Jury of KIAF |
| 15:30-16:00 | Master class from Kalpesh Patankar | Kalpesh Patankar, Executive Creative Director, Y&R Dubai, UAE, Chairman of Design & Branding Jury of KIAF |
| 16:00-16:30 | The worst shoot of my life, but the film is Great | Hagen Decker, Director, Germany, Member of Film Craft and Branded Content & Visual Storytelling Jury of KIAF |
| 16:30-19:00 | ||
| 16:30-17:00 | PANEL DISCUSSION. Beyond Media | Moderator: Tatyana Katrich, Managing Director Media Direction|OMD, Media Services Director, AGAMA communications |
| 17:00-17:30 | Remarketing in Offline and programmatik on TV: who is next? | Dariya Kabanova, Director, Navigator Media, Member of Best Marketing Innovations Jury of KIAF |
| 17:30-17:55 | 3 rules of branded content | Liliya Dzhura, Group Brand Manager, NESTLE Marina Grigorenko, Digital Group Head, ZenithOptimedia Ukraine |
| 17:55-18:20 | OOH is a bridge between the real and virtual worlds | Olga Grigorenko, Marketing Director, Prime Group |
| 18:20-18:35 | Verbs of the outdoor advertising | Andrey Nikitich, Director, Master AD Marina Soykina, Business Development Director, Master AD |
| 18:35-19:00 | PANEL DISCUSSION from the Industry Committee of the Outdoor Advertising in Ukraine. Big Idea in the outdoor advertising: creativity, context, measurement | Moderator: Larysa Bulatova, Chairman of Industry Committee of the Outdoor Advertising in Ukraine |
Day 2, 27 May
| 9:00-10:00 | REGISTRATION OF PARTICIPANTS | |
| 09:30-11:00 | INSPIRATIONAL TALKS FOR YOUNG CREATIVES FROM KIAF JURY | |
| 10:00-16:00 | KYIV SHOWCASE, EPICA AWARDS ON TOUR | |
| Moderator of conference: Vladislav Polonskiy, Business Development Director, AGAMA communications | ||
| 10:00-13:05 | ||
| 10:00-10:25 | Big Data, innovation, changing world, digital and dumpling business | Vladislav Polonskiy, Business Development Director, AGAMA communications, Member of Best Marketing Innovations Jury of KIAF Maxim Boritko, Creative Leader in Integrated and Media projects, AGAMA communications |
| 10:25-10:50 | Cheese that is able to surprise | Olya Rozhankovskaya, Client Service Director, THINKMcCANN Tatyana Bot, Brand Manager of Categories of Processed Cheese, Komo Ukraine |
| 10:50-11:15 | Kopiychuzhka and features in retail marketing | Nataliia Sredniaia, Marketing Director, Foxtrot, Member of Industry Jury of KIAF |
| 11:15-11:40 | Communications in telecommunications | Lyudmila Titarenko, Managing Director, Scholz&Friends Kyiv Anton Zhorin, Head of MarCom Department, Ukrtelecom |
| 11:40-12:05 | Real emotions win | Aleksey Demin, Associate Creative Director, Adventa LOWE Yuriy Chornenkyy, Head of MarCom Department, Kyivstar |
| 12:05-12:35 | Tradigital Marketing: Why Traditional is actually Digital | Fadi Mroue, Founder & Creative Director, République, Lebanon, Chairman of Digital & Mobile Jury of KIAF |
| 12:35-13:05 | Do you want to do a business as an European company, on an European market, to open a company in 18 minutes and become e-Estonian citizen? | Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies |
| 13:05-14:00 | BREAK | |
| 13:00-16:00 | ||
| 14:00-14:20 | 5 trends in promotion of farma | Anastasiya Baydachenko, СЕО, AdPro Vitaliy Georgiev, Associate Director, AdPro |
| 14:20-14:40 | Shazam: an interactive tool for the integrated marketing communication in the advertising market of Ukraine | Denis Logvinenko, CEO, HavasWWDigital Alex Lopatik, Commercial Director, Brainrus |
| 14:40-15:00 | Future of email marketing in Ukraine | Dmytro Kudrenko, CEO, esputnik |
| 15:00-15:30 | Client's opinion | Sergey Wenger, Marketing Director, Mironivsky Hliboproduct, Chairman of Industry Jury of KIAF |
| 15:30-16:00 | PANEL DISCUSSION. DIALOGUE OF PARTICIPANTS WITH MEMBERS OF THE JURY OF KIAF | |
| 18:00 | AWARDS CEREMONY OF 17th KIAF | |
* The program may subject to change
** More details about Conference program at site best-marketing.com.ua
