Growing up in Brazil, Roger graduated first in Business School and started a socially and environmentally conscious brand, Bioconceito. He started working for Ultragaz, and turned the company’s distribution system in an advertising tool, making millions in extra profit for the company. The project gave him his first award, The Marketing Best which is the highest recognition a marketing executive can receive in his native country.

Having felt the sweet taste of awards, Roger earned a 2^nd degree in Social Communications and went on to graduate from Miami Ad School. He spent two years at Lapiz Leo Burnett, in Chicago, before moving to New York to work at Lowe Worldwide where he spent the next three years. After several agency stints, he landed at Razorfish, where he met his now long time partner Sam Luchini. Together, they caught Goodby Silverstein & Partner’s attention after creating the innovative Tweet Race, an award winning work for Mercedes-Benz.

While at GS&P, he has consistently created groundbreaking work, including Emmy nominated and Gold Cannes-lion winning Adobe "Dream On" , which was produced in-house and aired on the 2015 Oscars; "Rainbow Doritos", which earned tweets from the likes of Miley Cyrus, all while raising money for the "It Gets Better Foundation"; "The Connective", a connected edition of WIRED, winner at the D&AD; "The New Creatives", another Cannes-lion winner for Adobe; and more recently, "Dreams of Dalí", a virtual reality experience for the Dalí Museum that has received praise from WIRED, Fast Company and Smithsonian Magazine. Two of his campaigns are in the permanent collection of the Museum of Modern Art (MoMA) in New York.

Roger likes to think that his work sits at the intersection of innovation and inspiration and constantly says that he's always looking for ideas no one knows how to execute so he can learn with it.