Carl began his career in branding and communications in 2003, spending the better part of six years establishing himself in London. Upon his return to South Africa in 2012, he was selected to lead Utopia, the “screw-the-line” agency based in Cape Town.

Since then he has received recognition from major award shows both locally and internationally, including New York Festivals, Midas, Clios and D&AD. Carl contributes the monthly “The Adtagonist” column (MarkLives.com), in which he challenges perceptions of the advertising industry and its practices for the next generation of marketers.

When not heading up a team of unruly young admen, he can be found brewing his own beer, picking out a new pair of sneakers or travelling the globe in search of live music.