Joachim Berc is an Austrian born D.o.p and commercial director.

The  first time he worked on a filmset, as an electrician, was in 1982. At that time he was a novice-student at Vienna's filmacademy.

Love for movies and  passion for commercials and it's zeitgeist has kept him busy working worldwide for TVCs since then. That sums up to plus 1000 commercials he has been shooting for. Many of them have gone to international festivals and many of them have been awarded.